Copywriter and Concept Developer
Got an idea, creative project, business or concept to share?
Hi, I’m Miche. I don’t write copy that just sounds good. I help bring forward the most interesting and unique parts of your work.
What I can do for you
- Website copy
- Email marketing
- Digital content
- Copywriting and proofreading
- Writing workshops
- Concept development and research
How I work
Understand
I start by getting to know the whats and whys of my client's project inside out through questionnaire, conversation and research.
This not only gives me the insight I need to write the best possible copy, but is often a moment where new understandings and ideas emerge for the client also.
Write
If the foundational questions about an idea are thoroughly answered, that is most of the work done. From here, the words write themselves.
Deliver
For me, good copy doesn't come from clever words or punchy taglines, but emerges when a concept is deeply thought through with clear intentionality. I believe the best writing is the most simple and the most honest.
"Miche has an ease for finding the words that can connect and reveal the essence of things, even when dealing with complex ideas. Her perspective comes, I think, from a constant desire to understand beyond what is immediately apparent."
Leny Garcia, Business Strategist, Rocoto Berlin
"What stands out to me about Miche is the way she structures her work with intentionality and thoughtfulness. She is never short of fresh ideas that she is able to implement under time constraints in a way where the end result always feels worthwhile."
Sascha Sandor, Artist
My services
These are the main ways I work with clients — though most projects end up shaped around whatever they actually need.
Brand Writing
For freelancers, independent small businesses and organisations
- Finding the words to describe who you are and what you do
- Making your services easier to understand for your clients or audience
- Website copy (taglines, UX, SEO)
- Developing an authentic and coherent tone
- Digital content writing (newsletters, blogs, social media, video scripts, interview transcripts)
Examples of past work
Mette Theilmann+
"Working with Miche as a copywriter was not only helpful but also highly inspiring and insightful. She brought a thoughtful and creative approach to the process, by asking questions that gently challenged and expanded my ideas and concepts. This helped us bring greater depth, meaning and authenticity to a business concept that was complex and deeply personal."
"I would highly recommend Miche to anyone looking for thoughtful, creative and meaningful copywriting, that is standout and not the generic AI content that is everywhere today."
Mette Theilmann, mettetheilmann.com
Creative Writing
For artists, filmmakers, storytellers, cultural workers
- Helping develop creative concepts, narratives and stories
- Creative writing on projects
- Research and development
- Treatment writing
- Grant funding writing
Examples of past work
Studio ANRK+
In-house writer and researcher from 2022-2023
"Miche's research and creative work was the backbone of the early development work on two key projects, Camp Century and There Exists, as well as helpful on several others. Piecing together the story and diving deep on the historical accuracy of our work, Miche brought rigour and curiosity, and an ability to process often complex, contradictory information in a way that kept us focused on our longer term goals, while discovering the small, human facts that made sure our research didn't just inform the project but shaped its emotional and narrative core. It was a real pleasure and I'd work with Miche again in a heartbeat."
Anrick Bregman, Founder of Studio ANRK and Edge
Arvid and Marie+
For the artist duo I assisted on conceptualising and writing the script for their talking massage chair installation.
Audiences could select from prewritten responses to navigate a choose-your-adventure style interaction that explored intimacy and automation.
Organisational Identity
For small organisations, collectives, social projects, collaborations
- Helping collectives, businesses and small organisations get clear on their collective identity and goals
- Writing mission and vision statements
- Collectively defining intentions and values
- Supporting groups to collaborate, come up with structures and protocols to implement their values into their organisation
- A guided space to face big questions together
Examples of past work
HerEdge+
"We worked with Miche on our association's vision and really appreciated her ability to ask the right questions, especially the ones that make you think, "Hmm, I'm not sure I want to go there," but ultimately open up new perspectives and valuable insights. Our sessions with her were both inspiring and incredibly insightful."
Annekathrin Tasiaux, Former Co-organiser of HerEdge
Queer im Wedding Kollective+
"We asked Miche to lead a weekend retreat for us because we needed to reflect on our work together so far and how we wanted to move forward. She hosted 2 days of workshops where we were brainstorming, strategising and dreaming together. It was a much needed time out for us, very playful and stimulating, and we left with a much better understanding of ourselves and where to go next. I can highly recommend working with her."
Yv, Queer im Wedding Kollective
Writing Workshops and Mentorship
Organisations, Schools, Festivals and Individuals
Experiential and playful writing workshops for all levels exploring specific themes and writing processes.
I also offer 1-1 writing mentorship for personal or professional writing projects.
Learn more and see past examples of work. →Examples of past work
Robin Schubert+
About me
As an interdisciplinary artist, musician and writer I've had to traverse and learn the language of many different fields - the art world, academic world, cultural sector, NGOs, wellness, design, entrepreneurship.
This has taught me to interpret and translate between worlds, but also given me an acute allergy towards all things lingo and jargon.
Because, personally, I would rather read a text that is honest and tries to reveal the essence of things, than something witty or attention-grabbing.
So this is also what I try to write.
I bring the same curiosity and love for questions to copywriting that I do to making a film or a song because the fundamental questions are the same:
What are we actually trying to say here? And why?
I would love to think along with you on your next project and help you communicate your vision in a way that deeply resonates.
Get in touch herePricing
I work with a scale based pricing system.
For individuals with low-income or financial struggles; unfunded organisations; I offer my services at a lower price. I trust you to choose the price bracket that accurately reflects your access to security and resources at this time.
| Low | Medium | High | |
|---|---|---|---|
| Hourly rate | 30 | 45 | 60 |
| Daily rate | 200 | 300 | 400 |
| Website copy package- includes 4 pages, taglines, SEO, research time, questionnaires and 2 revisions | 550 | 700 | 900 |
| Workshops for organisations (3 hours) | 250 | 350 | 450 |
Frequently asked questions
Why do I need a copywriter?+
Can't I just use AI?+
What do you need from me?+
When I start working with a new client, on a website, a workshop concept or other project, I usually ask for the following things:
- Examples of previous or existing copy (from websites or other material) so I can get an idea of the voice and style you are already using.
- More info about yourself, organisation or business (usually from a website or CV).
- An outline of the project you need copy for. This can be a messy and unformulated document of thoughts. In fact, I prefer to receive a document written in your own, unedited voice than something that has already passed through ChatGPT.
- I send you a questionnaire to fill out with questions about the intention and goal of your project, the tone you are aiming for and the practicalities the text needs to fulfill.
Then I get started!
How long does it take?+
I usually send you a first draft within a few days, you tell me what you like or don't like, and from there I create the final copy.
A full website copy takes a little longer, usually between 2-3 weeks.
I'm ready to get started.
Reach me through the form below and let's see how we can work together. I’d love to hear from you.